Power of Fragrance in Retail

In-Store Fragrancing (Aroma Marketing) is the specific use of aromas and fragrances to create an enticing, comfortable and interesting retail, service or display environment.

You advertise by sight, sound and touch now experience the POWER of advertising by the sense of smell with In-store Fragrancing.

Fragrancing targets a person’s acute sense of smell by creating an environment that will be remembered long after the shopping experience.

University studies have shown:

• Customers are happier to browse for longer and will return to you business
• A customers perception of quality and presentation is heightened
• The fragrance needs to be segmented, almost subliminal and never over-powering.

Freud recognised the strong link between odour and human emotions. Anatomically, the nose directly connects the olfactory lobe and limbic system. This area of the brain is considered to be the seat of human emotion.

Imagine being able to infuse the air around your product or service with an evocative aroma, designed to create a positive purchasing reaction!

Choose the aroma you want, when you want it!

Increased Awareness of In-Store Fragrancing

• In the book "Just About Everything a Retail Manager Needs to Know" by international speaker and author, John Stanley, a chapter has been dedicated to How to Use Aroma in Your Store.
• Swinburne University in Victoria, Australia, conducted a study into the use of "aroma" in a retail environment - demonstrating the power of aroma.
• Washington State University produced a study known as the The Spangenberg Report, which demonstrated that aromas heightened awareness in specific products and distinct purchasing intentions.
• Listen to ABC Radio presenter, Richard Glover's interview with Barry Urquhart from Marketing Focus about In-Store Fragrancing - 17/10/06
• TIME magazine article, Scents & Sensibility (published 08/10/06)
• Leader Sydney Jeweller, Stuart Reid has been using Ecomist for 5 years. A marketing study by Swinburne University's Associate Professor Val Clulow found consumers in fragrant environments rated stores and merchandise more favourably.