Articles on In-Store Fragrancing
Much research has been done on In-Store Fragrancing. Here are a few of the articles that have been written independantly which outline some interesting facts on In-Store Fragrancing.
Melbourne Weekly Magazine April 2008
'Smell of success'
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While the power of scent to attract, seduce, stimulate or calm has been known for centuries, millions of dollars are now being spent on researching how to use smell to change behaviour and finding the right scent for the right space. In a recent study in the UK, for example, a government agency wafted lavender (calming) into the area where drivers waited in frustration to pay their fines. The experiment found a marked descrease in conflict and agression, noting that the aroma plus the soft classical music piped in changed people's perception of time. |
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BRW magazine - Australia - December 2007
'Feel the difference'
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Michael Morrison is no ordinary shopping companion. The retailer-turned-researcher notices things that most shoppers don’t, like the fact the television on the Boost Juice wall at Melbourne’s Chadstone shopping centre is showing a surfing documentary – with the sound turned down. Music, unrelated, emanates from speakers elsewhere. “It used to be music videos,” Morrison says. “But separating the two works better.” Although they avoid shoppers’ direct attention, the Monash University academic is convinced these subtleties influence behaviour. Why else, he asks, pointing to the juice bar’s lengthening queue, would all these people wait up to 10 minutes to shell out more than $5 for squeezed fruit? “Boost is connecting with them emotionally,” he says. “It’s about colour, aroma, texture, music, taste – engaging all five senses.” |
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Scientific Research Findings
We have summarised the findings for your convenience
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1. An investigation into the affects of fragrance on retail customer perceptions – Swinburne University (Victoria, Australia) 2004 |
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